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Isle of Anglesey County Council

New tourism routes launched ahead of Wales Tourism Week 2019

Posted on 15 May 2019

Discover brand new routes to explore this summer.

Brand-new tourism routes covering North Wales have been launched ahead of Wales Tourism Week, which kicks off 11th May 2019. The routes come as an interactive map, which are available to download for FREE via our Visit Anglesey website.

The digital maps explore a variety of locations across Anglesey and throughout North Wales.

The downloadable maps are interactive, allowing for easy-browsing across a range of devices. There is also the option to expand the view of the area and navigate using Google Maps. The new routes across Anglesey are part of a brand-new collection of seven digital maps, highlighting some of the unmissable, key tourism hot-spots in North Wales. Teaming together for the first time, the maps have been designed and produced by the four destination marketing areas across North Wales (Anglesey, Gwynedd, Conwy and North East Wales (NEW)). The maps interlink with the 75-mile North Wales Way – one of three national tourism routes launched by Visit Wales under The Wales Way brand.

With a wide-range of hidden gems across North Wales, each map is themed with its own unique route, spanning from Anglesey to North East Wales. On the agenda, users can explore the North Anglesey maritime circular route.

The new maps have been a community-effort, as businesses were invited to workshops across North Wales to discuss their ideas for new tourist routes to help promote the region and provide loops and detours off The North Wales Way.

The maps are part of a wider tourism campaign launched by the North Wales Local Authorities, who, together with funding from Visit Wales and the Regional Tourism Engagement Fund (RTEF), put efforts in to boosting tourism figures during the winter months, which have previously been lower than desired.

The campaign proved successful with local businesses, with plenty of positive reaction and willingness to use the #DiscoverNorthWales hashtag across their social media channels. The popular hashtag is still live across social media and is regularly used to promote the area.

The theme of this years’ Wales Tourism Week is “Strength through Partnership”, which reflects the efforts made by both North Wales councils to engage with the tourism industry in the region throughout the whole campaign – with the aim of working together to realise the economic benefits of promoting the region as a whole, and capitalising on opportunities offered by The Wales Way.

The week of events will kick-start at the Senedd in Cardiff Bay on May 14th, with more than 20 other events taking place during the week throughout Wales.

Maps are available to download from the Visit Anglesey website.

This project has received funding via the Regional Tourism Engagement Fund (RTEF) and supported through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development (EAFRD) and the Welsh Government, the Fund to improve the visitor experience and create stronger destinations by working together.

Posted on 15 May 2019