The role of the Older People’s Commissioner for Wales is to protect and promote older people’s rights and ensure that action is taken to improve their lives.
Ending ageism and age discrimination, which underpin many of the issues and challenges faced by older people, is a priority, and over the next three years the Commissioner will be delivering a wide range of work focused on tackling these issues.
Ageism results in older people being treated unfairly and their rights not being respected and upheld, impacting upon their health, well-being, independence and quality of life.
Yet despite its prevalence, ageism and its impact are often overlooked or ignored by society.
This has to change.
That’s why the Commissioner is launching a new campaign - #EverydayAgesim - to raise awareness of the scale and impact of the ageism faced by older people every single day, challenge ageism and age discrimination, and empower older people to do the same.
The campaign will be launched on 22 October, and you can support it in a number of ways:
- Share #EverydayAgeism campaign messages and images via social media
- Send the Commissioner examples of ageism and age discrimination so they can be called out and challenged
- Make a pledge stating how you will play your part in challenging and tackling ageism
- Get in touch with other ideas for how we can together tackle ageism
To make it as easy as possible for you to support the campaign, please visit the #EverydayAgeism campaign hub for the #EverydayAgeism Campaign Supporter’s Pack, which includes copy for websites, newsletters and social media, along with images and graphics to help bring the key messages to life. The Supporter’s Pack can also be shared with your contacts and networks so they can support the campaign.
You can also find out more about the campaign, and access a range of useful information and resources, at the #EverydayAgeism campaign hub on the Commissioner's website.
Ending ageism and age discrimination benefits everyone so please lend your support to the campaign so we can work together to change attitudes by demonstrating how widespread ageism is across society and challenging the myths and assumptions about older people that fuel ageism.